History of EXEL
The EXEL brand was founded in 1960 by three chemists. The name EXEL is derived from the origin of the company: Explosive Electronics. Composite products were introduced in 1970 and the production of cross-country ski poles began in 1973.
Only 3 years later came the big breakthrough: 70% of the medals at the Innsbruck Olympics were won with our lightweight carbon fiber poles. Since then we have been one of the leading Finnish sporting goods manufacturers. In 1993, we launched our first floorball sticks. Soon the sport and equipment began to develop at a rapid pace.
PIONEERING SPIRIT & INNOVATIVE TECHNOLOGY
Exel is one of Finland's leading sporting goods manufacturers. To this day, Exel is known for its pioneering spirit that has led to innovations that have shaped sports as we know it.
Exel combines innovative technology with functional design to create an unparalleled product line that is constantly evolving to ensure uncompromising customer satisfaction.
We have more than five decades of experience and look forward to shaping Exel's future success with you.